Sure we all might not have the SEO know how as someone like Matt Cutts but did you know you can start making a nice income right now with what you do know?

I am sure you are all aware on how Google and other Search Engines have been shifting their focus to “Local” results. But, us as internet marketers, don’t have a local business…so how can we use this to our advantage? Well local businesses are clueless when it comes to optimization, getting content indexed, installing a blog, etc.

When I was 19-21 I owned a janitorial company that had 13 employee’s working for me full time. We had several company vehicles, equipment, etc. Sounds like a decent size company right? Surely bigger than your standard chiropractic office or small restaurant. However, even with my resources and company size I was still clueless about how to even begin to build my business online. I was strapped for time working in my business, didn’t have time to learn to do this stuff myself and there were so many “So Called” SEO companies out there who wouldn’t work with me…All they wanted to do was pressure me into signing a contract for thousands of dollars.
I would have killed to have someone cut through all that tape and help me build my business online!

You think my scenario was unique? Of course NOT! In 2008 there were over 29million small business in the USA alone. Talk about a big market! I will take a bet that all of you who are reading my blog have never targeted a keyword that big.

So there is a huge market for local businesses needing SEO and Web services and now that Google is moving things locally…it’s like Google is literally putting a golden nugget right on our lap. All we have to do is take action!

Some of you reading this still may be skeptical or hesitant. I can already here a few of you saying, “Michael that’s great and all but I just don’t know enough to take action. I am no where near Matt Cutts. How can I do this?” The truth is..sure there are people out there who know more than you about SEO and there are also tons of people out there who know more than me. But that is irrelevant. The services these small local business need don’t require some huge GURU’s knowledge. Think of it this way….These local businesses don’t want to hire Leonardo De Vince to paint a wall red! That’s overkill and ridiculous. But if these business approached someone like Leonardo De Vince to paint their wall red….all the artist would do is talk to them about how he could make this wall a piece of art. Something magnificent, something that would be remembered forever…..which all sounds good…but that artist would also be asking a fee that is likely more than the business is worth, let alone Leonardo De Vince would be using terms and techniques that would just confuse and frustrate the business owner.

I hope you are understanding the power and opportunity that is now sitting in front of us! However, it’s not all sunshine and rainbows. There still are several hurdles you will need to overcome. I developed some techniques nearly a year ago to refine this process for myself, but then when I met Caro she showed me that she had so refined this process it works like a highly oiled machine!

Caro and her business partner are both very successful in the online marketing world. When they got together they teamed up to build OHM (Offline Hero’s Method) to make this process highly refined. I was blown away by how much attention to detail and how much hard work they have done.

I find So Called GURU’s all over the internet who try to sell stuff that they actually have no knowledge about. It’s very frustrating to know who to trust. With Caro, she already has a successful consulting business and she is already making this work! So you may ask then why is she willing to sell this secret? (Remember that number I told you about earlier? 29+million businesses in the USA alone a few years back. Who could possibly corner the entire world market of local businesses? It would be silly for her not to share and sell her techniques.)

Their mission is to assist other Internet Marketers, who may not have yet made the money they want online, and are looking for new opportunities to build a credible, sustainable and profitable consulting business, as they have. They have created a Training Center which is jam packed full of information on how to:

Identify the ideal Local Business Client
How to Obtain The Local Business Client
How to Retain that Local Business Client

The biggest mistake Internet Marketers make when approaching Local Business Clients is that they list their Services and expect the Business Owner to be impressed. Feeling quite disappointed when they are not. OHM focuses on teaching it’s Offline Consultants about providing VALUE for their Client, which is a HUGE shift in focus to what most have thought was the way to approach a prospect. The key is to know how to pick what is valuable for a prospective client, and how to get their attention so that they will listen to what you can do for them. All of which can be found in OHM’s Training center

There’s no magic pill. It is about taking action. And it’s about knowing the, Right‚ way to do it. All of the materials offered in OHM are exactly what Caro and her business partner use for their Offline Consulting businesses. So there is no need to guess what works. Or go through the painful trial and error process. It’s proven as they’re doing it!

Consulting to Offline Clients is a real opportunity. Yes it is, the next big thing,- and it is still at it’s early stages, which means there is plenty of Local Business Clients needing online marketing assistance. All you need to know is how to approach and win them!

Michael Roberts