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Michael Roberts blog» Fun » ED Dales Coming Home Conference in a Nut-Shell
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ED Dales Coming Home Conference in a Nut-Shell

May 29th, 2010 | By Michael | Category: Fun

I can’t believe the San Diego conference started a week ago already.

The Caro interview I did will be up by Monday and I appreciate your patience on that, but for this post I wanted to cover everything interesting in the conference that was taught.

When you goto one of these…people start throwing website names out there…..
names you have never heard of. So you write the name down to research it later. Well at this conference so many dang cool things
were said… that before I knew it I had a full sheet of paper filled up with cool sites and ideas.

So without further ado…..here are some of the coolest sites and things talked about.

1. Start migrating Flash off your websites. iPads can’t support flash, neither can a lot of smart phones. There are already 17 million devices out there that can’t view flash. This number is only going to grow. So contact your graphics guy and start coming up with new solutions to replace the Flash on your website. (If you are clever or have a clever web guy….then you can actually insert a piece of code that detects when a mobile type device visits your site and displays something other than the flash.)

As Ed Dale says, “I hate Flash more than I hate the….” well I won’t finish that one. Fill in the answer in the comments section below if you were there! ;)

2. Wonder how much content your viewers can see on their monitor? Well Google has solved that problem. Check out this fancy Google Labs tool that will help you see how to improve your opt in pages or sales pages. Keeping content so 90% of browsers can see it is a good thing!
Google Labs Page Viewer

3. Voice Follow Up . Hmmm not sure what to say about this one other than it’s PURE AWESOMENESS. It allows you to have people opt in via the phone. You can literally broadcast your number and people can text that number with there email and name and they will immediatly join your auto responder sequence. This will be a killer for anyone doing radio ad’s. I will be adding this to my business cards when I goto events. I don’t want people actually calling my cell phone or home phone. Why not give them a numeber they can call where they reach a cool recording of whatever you like….with the option of learning more about your products or opting into a email sequence.

4. If your an iPad user then there is a very cool app you should pickup. Evernote. It can sync with your mac and you can simply write notes, keep track of ideas, etc. It’s an iPad Must Have.

5. The rules of a blog. During the conference they touched on a very good point. The three fundamental rules every blog should meet.

a) Simplicity – One Page = One Job – Look at the iPhone and iPad apps. They are so successful because they can do one thing very well.

b) Speed – Google is factoring page load speed into rankings and it has been proven over and over again if your page loads slow you loose customers. If you haven’t watched my video talking about ways to speed up your site go look at it now! Page Load Speed Video

c) Beautiful – No more producing shoddy quality! Spend a few bucks and get a graphics guy to design you some quality content. Take a look at my new video intro’s for example. (Yeah yeah I know this website still is very ugly but it’s in the process.)
To find cheap quality graphics people goto:
freelancer.com or fiverr.com

6. Tips for writing a sales page by the master John Carlton. Your sales page should fill in these three blanks.

We help (this group of people)
….do (this benefit)
…even if (worst case believable scenario)


We help aspiring artists
sell their art for millions of dollars
even if they have no agent and have never sold a painting before!

Simple yet effective!

7. Mashable. Most of you probably know about this one but I had to put it down for those of you who haven’t. Probably the easiest way to stay up to date on Social Media and Tech.

More tips are on their way as well as the video from the conference.

Michael R Roberts

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  1. I hate that Apple iphone/ipad will not support flash…..

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